Since its launch in 2018, the Rolls-Royce Cullinan has generated a wide range of reactions. Some critics find it too bold or different from the brand's traditional image, while others unfavorably compare it to competing models. However, commercially, the Cullinan has exceeded expectations, remaining the brand's best-selling model in 2023. Although some purists have reservations about its design and luxury, the target clientele seems to appreciate these distinctive features. Could this situation lead brand enthusiasts to reassess their perception of Rolls-Royce's first SUV? Discover this Cullinan, currently available in our showroom at 777 Cars.
Pride and Prejudices
I acknowledge my initial skepticism towards the Rolls-Royce Cullinan. However, after having the opportunity to drive the Cullinan, I decided to set aside my biases and reassess the situation. Today, SUVs dominate the global market, attracting almost every brand, including those we might not have expected, such as Lotus. Before the rise of SUVs, minivans were popular, but luxury brands like Porsche and Ferrari did not explore this segment. The Cullinan, as Rolls-Royce's first SUV, marks a significant shift for the brand, traditionally known for its sedans and limousines, and raises questions about the acceptance of such a vehicle by a prestigious marque.
Is the SUV Above the Rest?
The idea of a Rolls-Royce SUV might seem incongruous given the brand's 120-year legacy of producing the "best cars in the world." Historically, Rolls-Royce has focused on sedans, limousines, convertibles, and coupes, with unique but often controversial modifications offered by custom builders like Harold Radford and Robert Jankel. Practical considerations such as cargo capacity were generally reserved for brands like Opel or Peugeot.
The 1970 launch of the Range Rover demonstrated that performance, comfort, and off-road capabilities could coexist, eventually rivaling luxury sedans like the Mercedes-Maybach S-Class. Queen Elizabeth II notably preferred her Range Rover L322 over her Rolls-Royce sedans. Since the late 1990s, German brands have followed this example with models like the BMW X5 and Porsche Cayenne, setting a new standard that the Cullinan now represents as the pinnacle of this trend.
Interestingly, the Cullinan has also captured the interest of high-profile figures around the world. In the United Arab Emirates, members of the royal families across the various emirates, known for their taste for luxury and high-performance vehicles, are among the notable owners of this model. Internationally, celebrities such as David Beckham, Floyd Mayweather, and DJ Khaled also have Cullinan in their luxury vehicle collections.
The Accusation in Question
It is clear that the Cullinan, like other luxury models such as the Ghost or Phantom, is not a necessity but rather an indulgence. Luxury, by its nature, is superfluous. Rolls-Royce, like many other brands, knows how to create desire from little or by riding on trends. Most SUVs, designed with off-road capabilities that they rarely use, often come with features that are more about style than function. The Cullinan, standing at 1.83 meters tall, exceeds the already imposing Phantom. This SUV includes features such as all-wheel drive and a rear hatch, which may seem excessive for a luxury vehicle.
It is surprising that the Cullinan’s two-box design is criticized, while this same style is accepted on other SUVs like the Range Rover. With its robust appearance and imposing design, the Cullinan draws more attention than it inspires enthusiasm, especially among those who prefer classic vehicles like old Land Rovers or Volvo estates. These historic vehicles have either disappeared or evolved into modern luxury items, with even the Defender losing its rugged character to become an ordinary luxury product.
The Defense’s Argument
There’s nothing wrong with celebrating the past: some people have both a Bentley Turbo R and a Range Rover Vogue 3.9 liters in their garage. Modernists might scoff at such combinations, but they might not realize that the Cullinan offers the ultimate blend of a luxury sedan and an SUV without the quirks of an old British car. Essentially, the Cullinan is a reimagined Phantom. Having driven both models, I can attest that the driving and comfort sensations are nearly identical. The main difference is a higher seating position, a detail that quickly fades into the background.
What truly stands out is the Cullinan’s exceptional ability to isolate occupants from the outside world, its remarkable comfort, and its luxurious interior. Despite the German engineering influence, which adds a certain robustness to its performance, the Cullinan remains a genuine Rolls-Royce. It’s easy to be seduced by the pleasure of driving this massive vehicle, with its rich leather and the thrill of commanding a 600-horsepower V12.
Currently, the Cullinan is available for purchase in various colors at our showroom 777 Cars. Come experience this exceptional model and feel the luxury and performance it offers.
6750 cm3 600 hp 250 km/h
Cylinder Power Speed Max
Conclusion
The Rolls-Royce Cullinan redefines luxury and performance standards in the SUV world, offering a perfect blend of the Phantom's legendary refinement and modern off-road capability. This iconic model, available at 777 Cars, stands out with its sublime elegance and exceptional features, making every journey an unforgettable experience.
If you’re ready to experience this masterpiece firsthand and explore its various customization options, our dedicated team is here to assist you. For an exclusive look and details on acquiring this exceptional vehicle, simply click the button below to get in touch directly with one of our specialist advisors. Indulge in the ultimate luxury experience and let us guide you through the acquisition of your Rolls-Royce Cullinan.
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